What should the advertisement say?
You can either write the ad yourself or ask CMS to write
it for you (small additional charge). Bear in mind that online needs a
different copy approach to the way a press ad is written.
How should the ad look?
Online ads also offer the facility to add banners,
buttons, skyscrapers and job of the week status. Lost you? They’re just
additional techniques at additional cost which enable an online ad to stand out
more. CMS will advise you.
If it’s a print ad, then CMS will include your logo, your
branding, your corporate style (at no extra cost) so you have a distinctive ad
which reflects well on the professionalism of your organisation and the care
you put into staff selection.
How much notice do you need to give CMS?
CMS work fast. You can normally expect a reply back with
an hour or two and most projects are sorted within six working hours. The
deadline for press ads is usually a couple of days, online is often less.
All media
It’s as well to emphasise that this service works in all
media including local and free newspapers, regional and national press,
specialist titles such as Nursing Times and all others, online sites which are
local, national or international which appeal widely or to specific job title
areas.
What about social networking sites?
They have their use and CMS has used them to recruit to
specialist positions as part of recruitment campaign. CMS can also build you a
social networking platform in Linked In or Facebook to act as a candidate
attraction platform, or a YouTube site containing a short video on your charity
and what it’s like to work for it.
Open days, careers road shows, application packs, staff
literature.
It’s not just recruitment ads but the whole area of staff
attraction and retention. So if your application pack needs a revamp, a
graduate guide needs doing, a volunteer’s handbook or a staff magazine, CMS
will do you an outstanding piece of HR marketing at a realistic price.
